Retention tool. Upsell product. Referral reward.
Free with premium service
Include a branded frame with your top-tier detail, full service, or tire-set-of-four. Customer gets a $29 gift at pickup; you get fifteen years of rolling advertising on their car.
$29-$49 upsell
Offer the frame as a checkout add-on. Margin is 20-40x your unit cost. Shops typically close 15-25% of customers on the add-on at $29 — pure profit after the first 500 units.
Referral reward
Refer a friend, both get a custom plate frame. Turns your existing happy customers into a marketing team. Pair it with a $10 credit for higher conversion.
Retention lift
78% of customers keep a premium plate frame after first install. A branded frame with your shop logo is fifteen years of "remember where you got it last" — one of the cheapest retention plays in automotive.
Wholesale terms that reward reorders.
Built for single-location shops, regional chains, and parts distributors. Minimum stays at 500; the program is what makes reordering worth it.
5% restock credit
Earn 5% back in store credit on every order above your initial 500. Order $2,000, get $100 credit on the next reorder. No cap, no expiration while the account is active.
Co-op marketing kit
First order ships with a window decal, 4x6 counter card, and a point-of-sale add-on display advertising the frame as a checkout option — co-branded with your shop name.
Mixed-design orders
Split a single 500-unit order into blocks of 250. Perfect for parts shops selling multiple brands, or detail chains running a seasonal variant alongside the everyday design.
Referral template
Download-ready referral program graphics (Instagram, email footer, print flyer) with your shop logo. Launch a "refer a friend" promo in an hour.
Warranty handled direct
If a customer's frame ever fails, we replace it direct — shipped to the customer, not to you. You don't absorb the warranty hit or the shipping cost.
No OEM approval needed
Unlike dealerships, auto services don't need OEM paperwork to co-brand. Put your shop name front and center; we handle the manufacturing.
Built for the service chair behind the counter.
Detail shops & ceramic coaters
Premium detail customers already expect a little extra. A branded frame is a $29 add-on that sticks around — literally.
Independent mechanics
Trust is how you retain. A frame with your shop name on a customer's car is a quiet, fifteen-year testimonial to every friend who gets in.
Tire shops
Pair the frame with a four-tire installation. "Tires from us, frame from us" is a $29 margin on a $1,200 ticket — and it markets the shop to every driver behind them.
Oil & lube chains
Frequent visits = frequent upsell opportunity. Run a "5th visit gets a frame" loyalty play and convert one-time oil changes into repeat customers.
Parts & accessory shops
Co-brand frames with the manufacturers you resell (K&N, Brembo, Bilstein, Magnaflow). Mix 250/250 in a single order and offer both as checkout add-ons.
Body & paint shops
A new frame on a freshly-painted car is the finishing touch customers show their friends. Include it with collision repair as a "pride of ownership" callback.
From your shop logo to your first sale.
Apply to the partner program
Submit your business license and current shop address. Approval is automatic within one business day for anyone operating legally — no credit review, no dealer-group paperwork.
Design in the customizer
Upload your shop logo, pick a font, set a color. Or email your logo to us and we'll return a proof in 48 hours. Preview lives and matches what ships.
Order 500+ units
Minimum 500 units. Most single-location shops run through a 500-unit batch in 6-9 months; plan accordingly. Tiered pricing kicks in above 2,000.
Launch with co-op kit
First shipment includes window decal, counter card, POS display, and referral-program graphics. Start upselling the same day your frames arrive.
Margin math that works for service shops.
At $1.30/unit wholesale and $29 retail upsell, margin per frame is $27.70 — over 20x. Even at $19 retail (aggressive), margin is 14x. Shops typically recover their 500-unit investment in the first 35-50 upsells.
Retail price at your discretion. Margin example assumes $29 retail, full sell-through. Add 5% restock credit on reorders. All prices USD, freight included, continental U.S.
Questions from the shop floor.
Can auto detail shops and mechanics order custom plate frames in bulk?
Yes. The minimum order is 500 units, which is typically a 6-9 month supply for a single-location detail shop or mechanic. Our tiered pricing automatically discounts larger orders, and partner-program members earn a 5% restock credit on every reorder.
How do detail shops typically use branded plate frames?
Three ways. As a free gift with premium detail packages (customer keeps the frame, your name travels with their car). As a $29-$49 add-on at checkout (you keep 95%+ margin). As a referral reward — customer refers a friend, both get a branded frame.
What is the restock credit program?
Partner-program members earn 5% back in store credit on every reorder above the initial 500. Order $2,000 worth of frames this quarter, get $100 credit against your next order. No cap, no expiration while the account is active.
Does atroq provide in-shop marketing materials?
Yes. Partner-program members receive a co-op marketing kit at first order: a window decal advertising the frame, a 4x6 counter card, and a point-of-sale add-on display. No charge, co-branded with your shop name. Replacement kits on request.
How long do atroq frames last on customers' cars?
Lifetime of the vehicle. Every frame survives 2 million shaker-rig vibration cycles and 1,000-hour UV endurance testing before shipping. If a customer's frame ever fails, we replace it direct — you don't absorb the warranty hit or the shipping cost.
Can I mix multiple designs in a single 500-unit order?
Yes, in blocks of 250. For example: 250 units with your shop logo + 250 with a partner brand (a tire manufacturer, a wax supplier). This is ideal for parts shops that resell multiple brands and want co-branded frames. Up to 4 designs in one 1,000-unit order.
Can I order a sample before committing to 500 units?
Yes. We ship a single pre-production sample (your design, your logo) for $39 — credited in full against your first 500-unit order. Request via hello@atroq.com and we'll return it in 5-7 business days.
First 500 units can be in your shop in ten days.
Apply to the partner program, or start designing in the customizer. Both take less than fifteen minutes.