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Site-wide FAQ · 20 straight answers

Every question
we get, answered.

Twenty questions organized by topic — product, ordering, customization, shipping & payment, programs. Still missing an answer? Email hello@atroq.com and we'll reply within a business day.

Product & quality

What is atroq?

atroq is a premium manufacturer of custom license plate frames for dealerships, auto services, and car clubs. Based in Beverly Hills, California, we produce one product exceptionally well — a bulk custom license plate frame with a lifetime-of-vehicle warranty.

What materials are atroq frames made of?

A premium aluminum core finished with an automotive-grade powder coat. Aluminum provides rigidity and corrosion resistance; powder coat survives 1,000 hours of UV testing and two million shaker-rig vibration cycles.

What size license plate fits atroq frames?

US standard 12x6 inch. This covers all passenger cars, crossovers, SUVs, and most light trucks registered in the United States. EU and motorcycle sizes are not currently offered.

How long will an atroq frame last?

Lifetime of the vehicle. We back every frame with a lifetime-of-vehicle warranty against manufacturing defects. UV-endurance and vibration testing confirm no visible degradation through normal use — the frame looks new at year five and holds up through year fifteen.

Ordering & pricing

What is the minimum order?

500 units. atroq is a bulk manufacturer — we don't produce single frames or small quantities. Single pre-production samples are available for $39 for business accounts considering an order; the $39 is credited against your first 500-unit order.

How much does a custom frame cost?

Base unit price is $1.30. Tiered discounts apply automatically above 2,000 units, dropping to around $0.90 at 10,000+ units. The live calculator inside the customizer shows your exact price as you adjust quantity.

Are there volume discounts?

Yes. Above 2,000 units the unit price drops $0.0025 per 125-unit step, floor at $0.50. Dealer program members earn an additional 10% program credit above 5,000 units. Partner-program (auto services) members earn 5% restock credit on reorders.

Can I use a promo code?

Yes. Enter it in the Promo Code field at checkout. We run periodic industry codes (e.g. sema2025 for the SEMA trade show) and account-specific codes for enrolled dealer / partner / club members.

Customization

How many fonts can I choose from?

55+ curated Google Fonts are built into the customizer — spanning sans serif (Overpass, Roboto, Montserrat), serif (Playfair Display, Merriweather), display (Bebas Neue, Anton, Monoton), script (Allura, Great Vibes), handwriting, pixel (Press Start 2P), and sci-fi (Orbitron). You can also upload your own TTF or OTF font for full brand consistency.

Can I use my own logo?

Yes. Upload any SVG vector logo directly in the customizer. The logo's color is fully adjustable via our dynamic SVG injection — even if your original file is single-color, you can recolor it to any hex value.

Are manufacturer (OEM) logos included?

Yes, 70+ car brand logos are bundled — Acura, Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Bugatti, Buick, Cadillac, Chevrolet, Dodge, Ferrari, Ford, Honda, Hyundai, Jaguar, Jeep, Kia, Lamborghini, Lexus, Mercedes-Benz, Porsche, Tesla, Toyota, Volkswagen, Volvo, and many more.

Can I place logos on both sides?

Yes. Each logo can be placed left only, right only, or both sides simultaneously. A common dealer pattern is: dealership logo on the left, vehicle manufacturer logo on the right.

Shipping, payment & warranty

What is the lead time?

Ten business days from approved proof to boxed inventory delivered, for orders up to 5,000 units. Expedited five-day production is available for qualified dealer / partner accounts at additional cost.

Is shipping included?

Yes, freight-included pricing for the continental United States. What you see on the checkout calculator is what you pay — no surprise shipping line. International shipments are quoted case-by-case via hello@atroq.com.

What payment methods do you accept?

Credit card via Stripe for orders up to $50,000, wire transfer for all orders. Net-30 terms available for qualified dealer groups and enrolled partner-program members after a 24-48 hour credit review.

How does the warranty work?

Lifetime-of-vehicle warranty against manufacturing defects. If a customer's frame fails, email hello@atroq.com with a photo and we ship a replacement direct to the customer — the business account doesn't absorb the cost or the shipping.

Business programs & support

What if my customer doesn't like the frame?

Because frames are made-to-order with custom artwork, we can't accept returns of the product itself. Manufacturing defects are always replaced free. For any concerns before approval, we iterate on the design proof — unlimited revisions until you sign off.

Do you offer a sample before committing to 500?

Yes. A single pre-production sample with your design ships for $39, credited in full against your first 500-unit order. Typical use: board or account approval, social media teaser, internal sign-off.

What is the dealer / partner / club program?

Three programs tailored to different buyer types:

Dealerships — Net-30 terms, co-branded OEM frames, a dedicated account manager, and a 10% volume credit above 5,000 units. Learn more →

Auto services — 5% restock credit, co-op marketing kit, mixed-design orders. Learn more →

Car clubs — Member numbering, direct-to-member shipping, pre-order campaigns, chapter variants. Learn more →

How do I reach support?

Email hello@atroq.com for any question — typical response within one business day. Call +1 310 990 0327 for urgent dealer / partner issues. Live chat on the site during business hours, Pacific time.

Still have a question

We answer every email.

Our team replies to every inbound within one business day. For urgent dealer issues, call direct.

hello@atroq.com · +1 310 990 0327 · Beverly Hills, CA